AGCO is the parent company and the global leader in the design, manufacture, and distribution of agriculture equipment.
Massey Ferguson tractors are built for the "hobby" farmers. These farmers don't own a large scale agri-business operation, but still demand a tractor that won't settle until they do.
Challenger is made for people who are serious about their agri-business operation. It's a larger, higher performing tractor with maximum output all while expanding the farmer's revenue.
ECD - Mike Brower
ACD - Tom Gibson / Nik Drellow
Designer - Paul Lambert
Art Director - Kristen Sugihara
Copywriter - Jenny Thompson