Anaheim is a city built on imagination and playful adventure. With Disneyland down the road, characters play a big part of Anaheim's DNA.
Uncommon Characters tell the stories of Anaheim's colorful places through the characters who make them unique. It gives a voice and personality to this urban city, resulting in a robust incremental flight and room bookings and millions in additional hospitality and retail revenue to the area.
Then the pandemic hit and we pivoted to welcome characters back to the city.
Trade Show Booth:
CD - Rob Petrie / Chris Brown
Copywriter - Jenny Thompson / Briton Saxton