DRAMAMINE

Dramamine is a motion sickness medicine that helps to prevent nausea, vomiting, and dizziness. The challenge was to raise awareness about the product by emphasizing the “drama” in “Dramamine.”

 

This simply illustrated campaign depicts the overexaggered thoughts and feelings you share when you start feeling sick. Dramamine helps to calm your dramatic self so you can literally “Stop the drama.”

Bronze Award - SDX American Advertising Awards

Art Director - Kristen Sugihara

Copywriter - Marty Allen

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