Chances are you're probably already familiar with Fireball. It's a cinnamon flavored whiskey that's usually taken as a shot. And it burns. Our challenge was to demonstrate the sensation and remind people how fun (and dangerous) Fireball can be.
This campaign uses a devilish, yet playful tone that invites bar-goers to have a shot. Each advertisement is thoughtfully placed to help deliver the message.
Copywriter - Stephen Chu