Senz is a European umbrella built to withstand the harshest weather conditions. It's aerodynamically designed to prevent rain, snow, and wind from picking up the umbrella and turning it inside out. The challenge was to show the unique design and durability of the Senz umbrella.
Each background pattern represents the harsh weather conditions. This campaign shows how the Senz umbrella maintains its bright, unique, and fashionable shape no matter how chaotic the weather may be.
Best of Show - SDX American Advertising Awards
Gold Addy - SDX American Advertising Awards
Silver Addy - District 15 American Advertising Awards
Silver Award - Graphis New Talent Annual
Student Award - Applied Arts Contest
Merit Award - HOW International Design Awards
Art Director - Kristen Sugihara
Copywriter - Marty Allen