THE ZOMBIE RUN
The Zombie Run is a 5K race that pushes you to your limits. Unlike other fun-runs, the Zombie Run requires its runners to be in great physical condition in order to out run and survive the race.
This campaign focuses on the training part of the race. After signing up for the Zombie Run, participants will receive a code to download the Zombie Run app. From there, they can create or select a training program that will help them succeed on race day.
This app has two main training features:
1. Renting a zombie
2. Projecting holographic images of zombies chasing after you.
Get ready to run!
Art Director - Kristen Sugihara
Copywriter - Sheldon Chu